How We Work

The PPC Costing Structure

Basically Pay-Per-Click (PPC) advertising is a bidding process controlled by numerous factors. It’s similar to buying shares on the stock exchange where supply and demand etc. affects the price of a company’s shares. In a pay-per-click the price of each keyword is determined mostly by the demand for that keyword but is also affected by the quality of your AdWords Campaign, Adverts and Website. We use a lot of experience, data and some wizardry to make sure your AdWords (PPC) campaign gets the results you need for the lowest cost possible.

The Small Print

We charge a monthly management fee, which is separate from your actual advertising spend payable to Google. We believe in keeping things simple and prefer to let the results we achieve speak for themselves.

1. Once off Setup Fee

For all accounts we charge a once off R1500 ($200) setup fee.

2. Monthly Management fee

Our Management fee starts at R1400 per month ($200) or 15% of the advertising spend – whichever is the greater.

3. Ad Spend

Your ad spend (budget) is payable to Google independently. We work with your set budgets, so you choose what you’re happy to spend, and we work on ensuring you get the best return on investment for that budget. This also means the whole process is transparent and you can see what you’re actually paying for clicks.

4. Minimum Commitment

We require a minimum four month commitment to our services, beyond that you can cancel with 7 days written notice. The results we produce have kept most of our clients with us for years.

5. Reporting

We produce monthly reports detailing your results and spend. We also highlight what we did to generate the results.