Pay Per Click Advertising

“The secret to PPC’s power is that you’re showing your products or services to people who are looking for them and so effectively already have their wallets out.”"

Why Care about PPC

Pay Per Click Advertising gives you, the business owner or marketer, the ability to get new customers at a cost which you can afford because you determine it and on a pay-if-it-works basis, since you only pay if they click. That’s why PPC is so powerful. The secret to its power is that you’re showing your products or services to people who are looking for them and so effectively already have their wallets out.

Pay Per Click Advertising is our core business –  Managing and optimising a genuinely effective Pay-Per-Click (PPC) campaign requires a wide set of expertise. For most businesses it’s difficult enough to find the time, let alone the expertise, to effectively manage PPC campaigns in-house. At Click Ego, we’ve made it our business to fill this gap.

Through our management of your Google AdWords campaign you will receive advertising which is targeted, continuously optimised, reliably informed and entirely results-based.

Why Click Ego?

1. Click Ego is a Certified Google Advertising Agency
2. We have years of experience managing a diverse variety of AdWords Campaigns
3. All our campaign managers are certified, with more than 3 years experience
4. We currently have over $2.5 Million dollars annual Ad Spend under management

What is Pay-Per-Click Advertising?

Pay-Per-Click (PPC) is an online marketing discipline where text adverts are placed alongside relevant search results in Google. The position of the advert and the cost per click is determined through a bidding system controlled by many factors including competition in your industry, the quality of your AdWords campaign and your website relevance. You only pay Google when you someone clicks on your ad and visits your website.

There are many Benefits to PPC Marketing, However, the overriding benefit is that your campaign spend is targeted directly at users who have searched for your product or service and are currently in a ‘buying state’. This means you’re advertising to a highly targeted set of potential customers. A PPC campaign is an excellent supplement to other marketing efforts, providing a highly measurable platform to achieve a marketing or business goal. (i.e. generating a lead or sale)