How We Do It

Don’t waste your marketing sweat & tears

Getting ranked highly in Google, running a strong PPC campaign or marketing on tv / radio costs money and takes huge effort. The problem is that all your effort is wasted if your website isn’t turning traffic into customers at its optimum. Conversion Optimisation enhances your total marketing effort by focusing on what you really want – “generating more business”.

Our job is to help you create a website that fulfills your customers needs and gets them acting the way you want.

So this is how we do it:

1. We get to know you

We need to understand your business and what products make you the most margin. How quickly do you want to grow and who are your customers? Understanding this allows us to build metrics that will be used to assess success or failure.

The kind of information we need to know:

• What are your website conversion goals
• Who is your customer
• What are you doing to market yourself
• Is your marketing attracting the right people

2. We analyse the current performance of your website

We need to understand your current website and its performance. We spend a lot of time analysing the analytics data and how people interact with what is there already.

3. We make design, content and process changes to your website

Most websites are designed to look good, but often neglect the right functions to make it work according to its goals. Ultimately a website needs to deliver results so its design and functions should include action orientated elements.

4. We measure and test the changes to see what is most effective

We then run experiments to see which ideas work the best. This requires lots of number crunching, statistical analysis and technical stuff you don’t really need to know about. We’d be happy to fill you in if you’re interested.

5. We implement the changes that work best

Most often conversion optimisation projects require one round of analysis and changes to deliver great results.